Company News, Marketing News

Hyram Yarbro Launches Skin Care Line

The influencer partners with The Inkey List for Selfless by Hyram.

Skin care influencer Hyram Yarbro finally has some skin in the game. The social media influencer is launching Selfless by Hyram, a skin care line. The 24-year-old Yarbro has more than 6.8 million TikTok fans, 4.5 million YouTube subscribers and 1.2 million Instagram followers.

And yet, Yarbro isnt' going it alone. Selfless by Hyram: Powered by The Inkey List, is a partnership between Yarbro and Inkey List. The line will launch on June 24 in 663 Sephora stores and sephora.com. The five SKU line, each priced at $30 or less, will be introduced by Yarbro's social media channels this month.

The brand has partnered with Thirst Project and Rainforest Trust; proceeds from every purchase helps ensure clean drinking water or protects tropical forests.

The Inkey List is a UK-based company that says it is dedicated to delivering skin care ingredient knowledge to consumers.





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